Climbs from 71 in 2005 to Number 1 in Brand Equity 'Most Trusted
Brands' survey 2008
Espoo, Finland - Nokia has emerged as the Most Trusted Brand in
India in the annual survey undertaken by Brand Equity of The
Economic Times, India's largest and the world's second most read
financial daily.
Nokia was ranked 71 in 2005, when it first made an appearance in
the Brand Equity Most Trusted Brand survey. Since then, the
company has consistently gained ground - from No. 44 in 2006 to
No. 4 in 2007, and finally to No. 1 in 2008.
Commenting on the achievement, Mr. Olli-Pekka Kallasvuo,
President and CEO, Nokia Corporation, said: "We are humbled by
the trust and faith that our consumers have shown in Nokia.
Becoming the Number 1 Most Trusted Brand in India is a very
prestigious achievement for us. India has been a critical market
for a long time now, and its importance continues to grow."
Mr. D Shivakumar, Vice President and Managing Director of Nokia
India, said: "It is a very momentous occasion for us to be
adjudged the Number 1 Most Trusted Brand in India. This
recognition fills us with pride as well as a great sense of
responsibility, for this is a giant leap of trust for us.
"I would like to take this opportunity to thank and congratulate
our consumers, partners and colleagues, both in India and across
the globe, for their passion and commitment that has helped us
make this meaningful mark in the country," Mr Shivakumar said.
The Brand Equity survey was conducted by leading market research
agency AC Nielsen ORG-MARG, and is the largest of its kind in
India. The survey interviewed more than 8,000 respondents across
12 cities in the West, East, North and South zones of India. The
sample is spread across socio-economic class, age and income
groups, covering consumers aged 15 and older. The list consisted
of 300 brands (219 consumer products and 81 service brands).
India is the second largest market for Nokia globally. The
company has a manufacturing facility in Chennai, three R&D
facilities, and a design centre in Bangalore, keeping Nokia in
step with the growing needs of emerging markets.
